Reading Social media growth advice is a lot like trying on swim suits. We hate to do it but it’s necessary. You try on dozens before you find the perfect fit for you! That’s why I’m sharing How I’m Growing My Social Media.
There are no magic answers. It’s a process which takes time but you CAN shorten that time with a few well placed tips.
How can you shorten growth time without spending money to promote posts?
It is my desire to keep my money and not pay for social media promotion. Of course, you will encounter a need from time to time, such as sponsored content, when you may wish to implement the option of paid promotion. It’s not my preferred method to grow my social media though. I’m growing my social media and my blog subscribers through the combined use of content, audience engagement, hashtags, scheduling tools, plug-ins and consistency.
Write good content and do it often.
However you schedule your blogging time is relative to your lifestyle. You need to determine how often you can publish content and stick to a regular schedule. Your subscribers will come to expect that you will show up in their inbox on Monday, Wednesday and Friday or whatever your post schedule may be.
My goal is to publish three times each week. We all need goals, don’t we?
You can’t just post to social media and keep going. You must engage in conversation or interaction with your audience. Clicking like, commenting and sharing other bloggers posts is part of that engagement.
All social media sites use that nasty “A” word, algorithm which basically means a set of rules has been applied to the way they calculate your use of their site. They want everyone to work and play well with others.
Three important factors about social media engagement
- Don’t drop a link and run
- Interact often with your followers and those you follow
- Share other blogs content preferably with the 80/20 rule (80% their content and 20% yours)
Hashtags help a lot! Let’s use a blog link up party for example. As part of the Merry Monday Link Up party team, we share content by using our hashtag #merrymonday. You can find our party each week by simply searching our hashtag on any social media. You may even find that we have been sharing your content!
Hashtags are more important on some social media sites than others.
Hashtags and Instagram go together like peanut butter and jelly! The same goes for Twitter. You should always search the most popular hashtags for your post prior to sharing.
I shared this photo on Instagram to promote a Valentine’s Dollar Store Craft challenge for which I crafted those cute Valentine candy jars. I wanted to promote the hot cocoa bar, my Mod Podge craft and the craft challenge blog hop so you can see the hashtags I used for this photo.
I click my own hashtags and go ‘like’ photos from others. I also take this time to follow more like minded bloggers which I found through my hashtags.
Utilize Scheduling Tools
I remember when I first learned there was such a thing as scheduling your social media shares! I felt liberated.
BoardBooster is another marvelous tool for managing just about everything about your Pinterest account. I’ve heard a lot of good things about BoardBooster. I’m still new to it but so far, I am happy. I’m ‘cleaning up’ my boards with the help of BoardBooster after which I plan to schedule Campaigns.
Other schedule sites include; Hootsuite, Tailwind, CoSchedule, Facebook Scheduling, JustUnfollow, and Buffer.
Plug Ins do the work for you
Use plug ins to add Social Media Follow and Share Buttons to your site. Find my 7 Must Have WordPress Plug Ins here.
Make Fabulous images
There should be 3-5 images or graphics in each post. Some posts simply do not require that many images, we get that. In that case, make 2, one for Pinterest and one for other social media shares. Becoming a better photographer is also a process. Don’t let it stress you out, just keep working to get better.
Pic Monkey and Canva are the two photo editing and graphic design resources I use. Both have free options.
Do not disappear. If you disappear from time to time or for an extended period of time, expect to lose followers. Scheduling tools will help you to stay present on your social media when in reality you are too busy to be parked in front of a computer. Life throws us all a curve ball from time to time and that is OK.
I’m growing my social media through a combination of efforts including
- regularly posting new content
- audience engagement
- scheduling tools
Do the best you can. You will occasionally enjoy a viral post which will cause your social media to experience a sudden growth spurt. I gained hundreds of newsletter subscribers and Facebook followers within days when this post went viral unexpectedly. I knew some of them would leave when they figured out that I don’t write on that topic all the time. The majority of them stayed.
What is your favorite social media site right now?
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